Founder · Abrasim
Tafadzwa Boriwondo
I help leaders understand what their customers need and what prevents the business from responding well. We use that evidence to decide what to change and make it work in practice.
The thread through the work
From market response to whole-business improvement.
The work started in search and digital marketing: understanding how people find businesses, what creates demand and where performance is being lost. Analytics and KPI practice added the discipline to separate activity from outcomes.
Digital transformation, machine learning for marketing and product work widened the question. A campaign or report might reveal an issue that depends on changing a process, decision or system elsewhere in the business.
Six Sigma Black Belt thinking supports that approach: investigate the cause, reduce avoidable variation and test whether the change works. Abrasim brings these disciplines together to turn evidence into useful improvements.
Growth & demand
Search, acquisition and customer experience work focused on why people buy, leave or return.
Measurement & decisions
Analytics architecture, KPI design, attribution and reporting that make performance easier to trust and act on.
Transformation & improvement
Practical roadmaps, changes to how teams work and Six Sigma methods for investigating and improving processes.
Automation, workflow & product
Process improvement, product discovery and suitable technology, including AI when the need and evidence support it.
What clients can expect
Work shaped around the problem you need to solve.
The scope depends on what you need to understand or change. It may begin with an assessment, lead to implementation or require ongoing support. We check the evidence from your business before recommending that work.
01
Diagnose
Investigate why customer interest, conversion or reporting is falling short.
02
Prioritise
Compare possible improvements by business value, evidence, feasibility and risk.
03
Improve
Make agreed changes to the customer experience or process, with measures to check the result.
04
Build and embed
Put the tools and support needed for the change in place, within an agreed scope.
Selected credentials
Training that informs the work.
These credentials and training belong to Tafadzwa. They inform his approach to growth, measurement and process improvement, but do not demonstrate client results on their own.
Google Tag Manager
Measurement implementation and marketing technology
Digital Garage
Google foundation in digital marketing
Advanced Google Analytics
Analytics practice and performance interpretation
SEO and search strategy
Foundations, local, international, technical and keyword strategy training
Marketing analytics and machine learning
KPI discipline and responsible use of emerging marketing technology
Digital transformation
Leadership, roadmap and operating-model thinking
Six Sigma Black Belt
Process improvement, root-cause analysis and sustainable change
Relevant capabilities
- Search and answer-engine visibility
- Digital growth strategy
- Google Analytics and GTM
- KPI and measurement design
- Conversion optimisation
- Process improvement
- Automation and AI tool evaluation
- Digital transformation
- Product and technology strategy
Selected project experience
Organisations involved in Tafadzwa’s project work.
Tafadzwa contributed to projects involving these organisations during his career. This is not an Abrasim client list or a testimonial. It does not attribute their wider results to Abrasim.
- Cell C
- BIC
- PNA
- PwC
- Massmart
- Webber Wentzel
- Sifiso Learning Group
- Alvi Armani
- Deviare
- Schmidhauser
- MultiChoice
- City Lodge
Current focus
Help businesses act on what their customers need.
Customer problems often involve marketing, operations, data and technology together. Abrasim follows the evidence across those teams to help the organisation decide what to change.
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