01
Revenue leakage
Where are you paying to attract customers who do not buy or do not stay?
Growth & Technology consultancy
South Africa
More activity should mean better results. Sometimes it does not.
Your whole business has a conversion rate.
It shows up in how many interested customers buy, how much value you keep from each sale and how well your decisions and investments improve performance. It goes far beyond the website.
Abrasim helps you find where progress is being lost, understand what it costs and decide what to change. We start with the business problem before recommending a process, product or technology.
There is no single percentage for the whole business. We look at the result, speed, quality and value of each step.
Purpose
Closer to the market.
Principle
Value before technology.
Where the result falls short
The gaps between teams can cost the whole business.
- 01
Market demand → revenue
People show interest, then drop out before buying or fail to return.
- 02
Revenue → sustainable value
Sales are growing, but the cost of serving them leaves less margin than expected.
- 03
Customer signal → decision
Customers tell you what they need, but their feedback does not change priorities or day-to-day work.
- 04
Decision → operating change
Leadership has agreed the change, but teams still work the same way.
- 05
Investment → measurable performance
You know what you spent, but cannot show what it changed.
- 06
Working improvement → repeatable value
It works in one team, but you do not yet know what it needs to work elsewhere.
Start with the problem
What is costing your business?
You may see the problem in sales, service or reporting. Its cause may involve several teams.
Tell us what is happening. We can work out what needs attention together.
01Your situation
More interest is not bringing better sales.See where to start →
02Your situation
More work is arriving. Your team cannot keep up.See where to start →
03Your situation
You have reports, but still cannot make the decision.See where to start →
04Your situation
The strategy is agreed. Little has changed in practice.See where to start →
05Your situation
The build is moving. The case for it is still unclear.See where to start →
06Several teams involved
Each function sees its part. No one can explain the whole.See the whole-business assessment →
Selected project experience
Organisations involved in Tafadzwa’s project work.
Tafadzwa contributed to projects involving these organisations during his career. This is not an Abrasim client list or a testimonial. It does not attribute their wider results to Abrasim.
- Cell C
- BIC
- PNA
- PwC
- Massmart
- Webber Wentzel
- Sifiso Learning Group
- Alvi Armani
- Deviare
- Schmidhauser
- MultiChoice
- City Lodge
A whole-business view
The loss is not always where it appears.
Your teams have different responsibilities. Your customers experience one business. A missed handoff can affect their experience and your bottom line.
02
Margin erosion
Which delays, repeated work and customer demands are eating into your margin?
03
Capital misallocation
Which projects are receiving funding before the business case and delivery risks are clear?
04
Slow decisions
How long does it take to act on something important your customers are telling you?
05
Fragile performance
What would stop working if a key person or supplier was no longer there?
These questions help us investigate; they do not establish the cause. We check which problems matter enough to act on and what still needs evidence.
What we do
Five capabilities. One economic question.
Improving one part of the business should not create a bigger problem elsewhere. We bring the right disciplines together to understand the trade-offs.
01
Growth & Customer
Demand → revenueFind out why customer interest is not turning into the right sales, and what needs to change before you spend more on acquisition.
Explore →02Automation & Workflow
Work → usable capacityFind the repeated work and handoffs that cost time or margin. Decide whether to change the process, automate it or use a suitable tool.
Explore →03Data & Intelligence
Signal → decisionResolve conflicting numbers and give decision-makers reliable measures they can act on.
Explore →04Transformation
Decision → operating changeTurn an agreed strategy into changes people can carry out, with clear responsibilities and a way to judge progress.
Explore →05Product & Technology
Market need + investment → supportable valueTest the customer need, business case and practical requirements before investing more in a product or platform.
Explore →Commercial journey
Assess. Transform. Operate. Scale.
Start where your business needs help. At each stage, we agree whether to continue, investigate further, pause or stop.
See the full model01
Assess
Understand the problem, check the evidence and decide what needs attention first.
Stage 1 of 4
02
Transform
Put the agreed changes into practice and check whether they deliver the intended result.
Stage 2 of 4
03
Operate
Keep the change working, review performance and improve it as needs change.
Stage 3 of 4
04
Scale
Extend what works when the results, conditions and available capacity support it.
Stage 4 of 4
Founder
Tafadzwa Boriwondo
Founder-led
Follow the problem across the business.
Abrasim is led by Tafadzwa Boriwondo. His project experience spans search, analytics, digital growth, process improvement, product development and applied technology.
He uses that experience to investigate how customer needs, commercial decisions and day-to-day work fit together. The findings determine which skills or tools the work needs.
Purpose
Closer to the market
Principle
Value before technology
Practice
Senior thinking close to the work
Start a conversation
What needs to work better in your business?
Tell us about the problem, what it is costing you and what you want to change. We will discuss where we can help.